Noom

A behavior-change app combining psychology and coaching to foster sustainable weight loss and healthier habits through personalized lessons, goal-setting, and progress tracking.

 Noom is an app-based weight-management and wellness platform centered on cognitive-behavioral techniques to instill long-term healthy habits. Users receive daily lessons, personalized meal logs, and one-on-one coach support via chat. The app encourages mindful eating and gradual habit shifts over restrictive dieting. It integrates food tracking, step monitoring, and habit tracking into a color-coded system that reinforces balanced choices. Plans range from monthly to annual subscriptions, with frequent promotions. Noom also offers men-specific content around nutrition and stress management. Overall, it’s a flexible, psychologically informed program that supports both weight loss and wellness retention.